Pinterest has evolved from a simple social media platform to a powerful visual discovery engine. With over 522 million monthly active users, Pinterest offers a unique opportunity to drive traffic, increase engagement, and boost conversions. However, with so much content on the platform, it’s crucial to understand how to get more views on your pins. In this guide, we’ll explore actionable strategies to increase your Pinterest views and grow your presence on the platform.
1. Optimize Your Pinterest Profile
The first step to boosting your Pinterest views starts with your profile. Having a professional, keyword-optimized profile makes it easier for people to find you.
- Craft a Compelling Bio: Your Pinterest bio should clearly describe who you are and what you offer. Use relevant keywords related to your niche or business to increase your visibility in search results.
- Use a Professional and Recognizable Profile Picture: Your profile picture should be clear and consistent with your branding. This could be a high-quality headshot or your business logo. You should use the same image on all your social media channels.
- Claim Your Website: Claiming your website builds trust and credibility. It also gives you access to valuable analytics that help you track performance.
2. Conduct Keyword Research
Pinterest is more than just a social platform — it’s a search engine. Conducting keyword research helps you optimize your pins for discovery.
- Pinterest as a Search Engine: Users often search for specific ideas, products, or services. To show up in their search results, you need to know which keywords your audience is using.
- Tailor Pin Titles and Descriptions: Incorporate your researched keywords into your board titles, board descriptions, pin titles, and pin descriptions.
- Research Competitors: Look at what your competitors are doing. See which keywords they’re ranking for and which types of pins they have that are getting high engagement.
If the idea of keyword research makes your left eye twitch, I can help.
3. Design Eye-Catching Pins
Creating visually appealing pins is crucial. I mean, it’s kind of the whole point, right?! Pinterest is a visual platform. Your pins need to stand out in crowded feeds.
- Create Vertical Pins: Pinterest favors vertical images, which take up more space in users’ feeds. The recommended dimensions are 1000 x 1500 pixels, with a 2:3 aspect ratio.
- Use High-Quality Images and Graphics: Ensure your images are bright, clear, and high-resolution. Pins that feature quality visuals are more likely to be repinned and shared.
- Incorporate Text Overlay: Add concise, easy-to-read text overlays to your pins. This gives context to your image and makes the pin’s purpose immediately clear.
- Use Consistent Branding: Keep your fonts, colors, and design elements consistent across all your pins. This helps users recognize your brand and builds familiarity.
- A/B Test Designs: Don’t be afraid to experiment. Try different designs, colors, or layouts to see which type of pins attract the most engagement with your audience.
4. Post Consistently
Consistency is key to building visibility on Pinterest. Regular pinning ensures that your content appears in front of more users.
- Pin Regularly: Aim to post pins consistently throughout the month. This keeps your content fresh and allows you to reach different segments of your audience.
- Spread Out Your Pins: Rather than pinning a large batch of content all at once on the first of the month, spread your pins out throughout the day, week, or month. This maximizes the chances that your content will be seen by more users.
5. Join and Create Group Boards
Group boards are a great way to get your content in front of a wider audience and increase your pin views.
- Leverage Group Boards: When you pin to a group board, your content is visible to everyone in the group, not just your followers. This expands your reach exponentially.
- Participate in Active Boards: Make sure the group boards you join are relevant to your niche and have high engagement. Avoid boards that are inactive or oversaturated with one pinner’s content.
- Create Your Own Group Board: Start your own group board and invite collaborators. This helps you build a community around your brand and boosts your pin’s exposure to new audiences.
6. Use Story Pins and Idea Pins
Pinterest’s Story Pins and Idea Pins are powerful tools for increasing visibility and engagement.
- Use Story Pins: These allow you to share multiple images, videos, or text in a single pin, similar to Instagram stories. They’re interactive and keep users engaged longer as they flip through each image.
- Provide Value: Whether it’s a tutorial, recipe, or DIY guide, make sure your pins offer tangible value to your audience.
7. Promote Pins with Pinterest Ads
If you want to get more eyes on your pins quickly, consider investing in Pinterest ads.
- Use Promoted Pins: Promoted pins can help boost your most popular or high-converting content, ensuring it’s seen by a broader audience.
- Target the Right Audience: Pinterest offers several targeting options, including interest-based and keyword-based targeting, to ensure your promoted pins reach the right users.
- Test Different Ad Formats: Try different types of ads, like video pins, static image pins, or carousel ads. Test what resonates most with your audience.
8. Engage with Your Pinterest Community
Engagement is a two-way street. Interacting with your audience and community can help build loyalty and boost your visibility.
- Interact with Your Audience: Respond to comments, follow relevant accounts, and engage with other users’ content to build relationships.
- Repin Content from Others: Sharing high-quality content from other users is a great way to build connections and foster a sense of community. Re-pin other pinners’ content to your relevant boards.
9. Analyze Pinterest Analytics
Data-driven decisions are the key to sustained growth on Pinterest. Use analytics to measure what’s working and what’s not.
- Track Your Pin Performance: Regularly monitor metrics like impressions, clicks, saves, and engagements to see which pins are performing well.
- Adjust Based on Data: Identify trends in your most successful pins, such as the style, keywords, or categories that perform best. Use these insights to guide future content creation.
- Optimize Underperforming Pins: Revise poorly performing pins by updating descriptions, keywords, or designs to see if they improve in visibility and engagement.
10. Use Our Pinterest Services
Growing your presence and increasing your views on Pinterest takes time and consistent effort, but the results are well worth it. By optimizing your profile, conducting keyword research, designing visually appealing pins, posting regularly, and leveraging group boards and Pinterest ads, you can significantly boost your visibility. Implement these strategies, track your progress through analytics, and keep refining your approach to see continued growth on the platform.
Take action now and get ready to absolutely crush 2025! Start implementing these steps and watch your Pinterest engagement soar.
Links to Useful Tools: Tailwind, Canva, Pinterest Analytics, etc.
Downloadable Checklist: A step-by-step guide to track progress on boosting Pinterest views.